logo

Fashion Marketing and Promotion (FASH 1405)

A study of the theory and practical application of fashion sales promotion, public relations, special event promotion, and other activities used to influence the sale of merchandise, services, and concepts. Market planning, environmental influences, research, information systems, and consumer behaviour are examined in the context of the ever-changing fashion industry. Emphasis is on the creative organization of professional-quality presentations including evaluating, writing, and editing of copy for advertising and promotion, display presentation, internal communications, and direct mail for a variety of market levels.

Fashion Merchandising Associate Certificate students are welcome to register in the evening classes. The day classes are part of the Fashion Diploma program, and open only to students in the Fashion Arts Diploma Program.





To register for this course, check the information for your program:

 

Note:

* All course/program information including course/program content, length, prerequisites, start/end dates, postponements and/or cancellation is subject to change without notice.

* Published fees for Continuing Studies programs and courses include GST (if applicable) as well as a College Initiative Fee, which varies depending on the individual course. Student Union Fees will be assessed at time of registration. Please note: fees displayed on the web do not include Student Union Fees.

* Refund Policy and Refund Procedure