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Introduction to Marketing (HOSP 2620)

This course engages students in a detailed study of basic marketing principles and functions and their application in the hospitality industry. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current trends in social media marketing, their use and importance in business are discussed.

 course outline


* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
73698 TBATo Be Assigned
DTN - Rm. 420
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 0959
05-Sep-2017
to 04-Dec-2017
Law, Karen
73698 TBATo Be Assigned
DTN - Rm. 240
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
11-Dec-2017
Law, Karen
73703 TBATo Be Assigned
DTN - Rm. 420
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 0959
05-Sep-2017
to 04-Dec-2017
Law, Karen
73703 TBATo Be Assigned
DTN - Rm. 240
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
11-Dec-2017
Law, Karen
73707 TBATo Be Assigned
DTN - Rm. 420
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 0959
05-Sep-2017
to 04-Dec-2017
Law, Karen
73707 TBATo Be Assigned
DTN - Rm. 240
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
11-Dec-2017
Law, Karen
73711 TBATo Be Assigned
DTN - Rm. 420
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 0959
05-Sep-2017
to 04-Dec-2017
Law, Karen
73711 TBATo Be Assigned
DTN - Rm. 240
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
11-Dec-2017
Law, Karen

To register for this course, check the information for your program: