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Introduction to Marketing (HOSP 2620)

This course engages students in a detailed study of basic marketing principles and functions and their application in the hospitality industry. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current trends in social media marketing, their use and importance in business are discussed.

 course outline


* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
42736 TBATo Be Assigned
DTN - Rm. 112
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0859
03-Jan-2018
to 04-Apr-2018
Law, Karen
42736 TBATo Be Assigned
DTN - Rm. 240
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1159
04-Jan-2018
to 05-Apr-2018
Law, Karen
42736 TBATo Be Assigned
DTN - Rm. 420
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0959
10-Apr-2018
Law, Karen
42745 TBATo Be Assigned
DTN - Rm. 112
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0859
03-Jan-2018
to 04-Apr-2018
Law, Karen
42745 TBATo Be Assigned
DTN - Rm. 420
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1159
03-Jan-2018
to 04-Apr-2018
Law, Karen
42745 TBATo Be Assigned
DTN - Rm. 420
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0959
10-Apr-2018
Law, Karen
44941 TBATo Be Assigned
DTN - Rm. 112
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0859
03-Jan-2018
to 04-Apr-2018
Law, Karen
44941 TBATo Be Assigned
DTN - Rm. 420
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0959
03-Jan-2018
to 05-Apr-2018
Law, Karen
44941 TBATo Be Assigned
DTN - Rm. 420
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0959
10-Apr-2018
Law, Karen

To register for this course, check the information for your program: