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The Basics of Brand Development (INTD 1175)

Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. Take care of quotes and contracts, and critical design decisions involved in building a brand identity package. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. You will learn how to articulate and present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future. (18 hours)


* Note: The CRNs listed below could be restricted to specific program areas.


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