This course focuses on the foundations of new media and consumers. Social media, strategic planning, social consumers and digital communities are studied. The Four Zones of social media are explored parallel to learning the specifics of social commerce and the impact of social media and metrics.
This course is part of the full-time Bachelor of Hospitality Management program.
Prerequisites
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- The Horizontal Revolution
- Strategic Planning with Social Media
- Social Consumers
- Digital Communities
- Social Community
- Social Publishing
- Social Entertainment
- Social Commerce
- Social Media for Consumer Insights
- Social Media Metrics
- Ethics in Social Media
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
Course schedules
Select your program to see the available course schedules.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.