This course equips students with the skills and strategies to create and manage impactful social media marketing campaigns. Students will learn to engage target audiences, build brand awareness, and achieve business objectives through both paid and organic strategies on platforms such as Facebook, YouTube, Instagram, TikTok, and X. Emphasis is placed on analyzing social media analytics, developing style guides, and maintaining account performance. By exploring emerging trends and future technologies, students will also prepare for continuous professional growth as digital marketers.
Prerequisites
DCOM 1105.
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- Goal-oriented Marketing Campaigns
- Target Audiences and Buyer Personas
- Paid and Organic Social Media Strategies
- Facebook, YouTube, Instagram, TikTok, and X
- Social media style guide development
- Marketing fundamentals for Yelp, Pinterest, and LinkedIn
- Social media maintenance and management
- Risks and benefits of smaller platforms
- Future trends and continuous learning for digital marketers
Course schedules
Select your program to see the available course schedules.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.