Named Recognition of Assets Procedures

Asset Naming Opportunities

1. The College Advancement department is responsible for receiving all requests for asset naming.


2. Each proposal will be vetted by the College Advancement department and reviewed informally with key departments, including but not limited to Finance, Facilities, Marketing and Communications, Indigenous Engagement and Community Engagement (IECE), and the Students' Union of VCC) before moving a proposal forward to the Naming Advisory Committee for review.


3. Each Naming proposal will be reviewed on a case-by-case basis and will be assessed fairly and equitably based on the following considerations including but not limited to:

1. Relative risk


2. Existing supplier agreements with the College


3. Potential Conflict of Interest


4. Alignment to the College mission, vision, and strategies


5. Cultural fit


6. Sustainability practices


7. Relative value and leveraging opportunities


8. Increased awareness of the College


9. Impact on the College's image and reputation


10. Potential for scholarships and donations


11. Revenue potential


12. Improved community relations


13. International opportunities


14. Student employment opportunities


15. Capacity to fulfill the requirements of a sponsorship agreement

Naming Parameters

4. The financial contribution received in exchange for naming recognition must be commensurate with the size, location, and visibility of the asset.


5. An offer of financial or in-kind contribution does not guarantee that naming recognition will be granted by VCC or the Province of British Columbia.


6. Each opportunity for naming recognition must be considered on its individual merits.


7. Limited term named recognition will be determined based on the type of naming (Philanthropic or Honourific) in conjunction with The Province British Columbia's Naming Privileges' Policy.


8. The review and approval of naming recognition agreements will be carried out as identified in Appendix A: Asset Naming Approval Authority.


9. Pursuant to the BC Government Naming Privileges Policy, all naming proposals related to facility assets are subject to final review and approval by the Province.

Naming Advisory Committee

10. Based on the recommendations from College Advancement, the Naming Asset Committee (NAC) will review building or space and academic program naming proposals and provide a recommendation to the President, who will take proposals to both the VCC Foundation and College Boards.


11. The chief function of the Committee will be to ensure uniformity and consistency of names being considered for College assets.


12. The NAC will invite specific departments or other College resources to provide input or feedback on proposals, as needed. An external consultation process may also be undertaken with Indian Band Councils, Tribal Chiefs, or their Indigenous spokespersons.

Naming Agreements

13. All proposals for the named recognition of assets will be established through a written agreement developed by the College Advancement department.


14. Every named recognition proposal resulting in the naming of a College asset will be documented with a written agreement or Deed of Gift that addresses the details outlined in this policy, including the length of term for the naming.


15. All VIK will be coordinated and evaluated for its value and use by College Advancement, before formal agreements are put in place. VIK opportunities range from small vendors or supplier deals to large-scale equipment.


16. College Advancement will maintain a roster of all named assets.

Termination of an Agreement

17. All Deed of Gifts or partnership agreements that are created with a donor or partner will include a termination clause to ensure that each party is protected in the event that the partnership must end prior to the term of the agreement. Reasons for ending an agreement early may include terms not being met, or reputational issues by the donor or partner, or a breech in one or more of the College policy principles. In all cases, the discontinuation, transfer or change to the name of an asset will require government approval.