VCC logo guidelines

 

The following describes the terms on which VCC Marketing and Communications offers you access to our logos. By selecting the "I accept the guidelines" and clicking the "Download VCC logo" button at the bottom of the page, you accept our brand guidelines below.

The logo and corresponding artwork for Vancouver Community College have been carefully designed and produced. Therefore, it is important only official Vancouver Community College logos are used.

Any attempts to re-create the logo by scanning, tracing, etc., will result in inconsistencies that are not in alignment with our brand standards. Rescanning a logo from a printed piece is not permitted. These standards have been developed with a single purpose — to ensure consistency and preserve the integrity of the college logo throughout a variety of printed and digital applications.

If for any reason you need a logo that is not found here, please send your request with specific project details to branding@vcc.ca.

 

We have one unique logo, which may not be modified or adapted.



How to display VCC Logo properly


A. The full colour green and grey logo is VCC’s primary logo and should be used on all material produced in colour.

  • The colours are Pantone 376 C and Cool Grey 9 C.
  • Please refer to Brand Colours for the print and web colour breakdown.

 

B. Only use the black, white and grey logo when printing without colour.

  • The colours are 100% black and 60% black.

 

C. Only use the reversed (white) logo when applied on a dark colour background that maximizes contrast

  • Do not put this logo on a busy background.
  • Do not include the drop shadow.

When using the VCC logo, be sure that the typeface and illustration remain white or black and not transparent.

Variations for an internal organization, promotion, concept, event, or project are not permitted. Any attempts to re-create a logo by scanning, tracing, etc., will result in inconsistencies that compromise the VCC brand. Rescanning a logo from a printed piece is not permitted.

Safe areas & minimum size

How to display VCC logo properly

The purpose of the safe area is to maintain visibility and brand prominence when used with text, photographs or other elements.


Safe Areas

  • A. The safe area is equivalent to the space spanning the top of the word “Vancouver” and the bottom of the word “Community” in the logo. Elements, such as typography or other logos, should not intrude on the logo’s safe area.

Do not place the logo too close to a folded, bound or cut edge in any design application. Maintain at least 0.25” from the fold, gutter or cut edge.


Minimum Logo Size

To ensure legibility, don’t reproduce the VCC logo smaller than the required height.

  • B. 8.5” x 11”: 0.5” minimum height.
  • C. Web: 73 pixels minimum height.
  • D. 11” x 17” or larger: 1.25” minimum height.

Improper use

Don’t alter, crop or reconfigure VCC’s logo in any way.



Don’t add additional identifiers for a specific
campus, department or division on to VCC logo.

Don’t add additional identifiers for a
specific campus, department or division.

Don’t alter logo colours of VCC logo

Don’t alter logo colours.

Don’t alter logo elements of VCC.

Don’t alter logo elements.

Don’t modify the proportions of the elements
or the logo itself or distort by compressing
or stretching.

Don’t modify the proportions of the elements
or the logo itself or distort by compressing
or stretching.

Don’t isolate VCC logo elements.

Don’t isolate logo elements.

Don’t use logo graphics as a standalone image.

Don’t use logo graphics as a standalone image.

Don’t add an outline around the VCC logo.

Don’t add an outline around the logo.

Don’t rotate the VCC logo.

Don’t rotate.

Don’t add a drop shadow or any other effects on VCC logo.

Don’t add a drop shadow or any other effects.

Don’t use outdated VCC logos.

Don’t use outdated logos.

VCC Brand Guidelines

VCC's logo is the primary visual symbol of the college, and should be used in accordance with official brand guidelines. Access VCC's Brand Guidelines [PDF].