Digital Marketing: An introduction to the fundamentals (CMPT 1426)

This course will introduce students to the fundamentals of modern digital marketing channels such as, Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Email Marketing, Social Media, Native Advertising, Content Marketing and more.

This course is suitable for everyone from business owners that want to get introduced to modern marketing methods, working professionals that wish to up-skill, to anyone that wants to increase their general knowledge about digital marketing methods.

Concepts will be taught through lecture material, and the bulk of the sessions will be composed of students working on real world projects. Students are encouraged to apply class concepts to a business or brand of their choice.
Course code: CMPT 1426
Credits: 0.0
Length: 15.0 hours
Course outline: view
Campus: Varies Varies


Recommended: Basic knowledge of Microsoft Office suite.

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