Advertising and Marketing Communication (MGMT 2009)

Students examine the role of advertising design in integrated marketing communications. Advertising design is considered with respect to consumer behaviour, media, advertisers and advertising professionals to develop a basic understanding of the applicability of advertising in planning and executing an integrated marketing communications plan.
Course code: MGMT 2009
Credits: 3.0
Length: 45.0 hours
Course outline: view


MGMT 1006 Fundamentals of Marketing

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