Gain a foundation in business management while developing advanced, specialized, job-ready skills in marketing software, data analytics, and customer relationship management (CRM).
What you will learn
Upon successful completion of this program, graduates will be able to:
- Communicate effectively and respectfully as business professionals
- Apply business principles, theories, skills and best practices
- Evaluate financial information and financial implications related to business decisions to support the goals of a business enterprise
- Apply critical thinking and analytical skills/strategies to provide marketing solutions that meet the needs of a business
- Develop a marketing plan that meets the needs of a business or organization
- Integrate the concepts, processes and applications of marketing automation and Customer Relationship Management (CRM), into a company's business operations
- Use data analysis to support strategic and operational business decisions
- Identify the unique opportunities and considerations that arise when working with Indigenous communities
- Apply principles of corporate social responsibility, sustainability and ethics in their work as business professionals
- Determine effective digital marketing and e-commerce strategies
What to expect
The courses will be presented using a variety of instructional strategies, resources and activities including lectures, case studies, discussions, presentations, and individual and group work. Courses have been designed with learner-centered approaches that promote collaboration and student engagement.
Students will work with actual data sets to simulate solving business problems.
- Grade 12 graduation or equivalent
- Knowledge of English demonstrated by one of the following:
- English 12 with a minimum 'C+' grade or equivalent, or
- English Language Proficiency at an English 12 ‘C+’ level
- Knowledge of mathematics demonstrated by one of the following:
- Math 11 Foundations with a minimum ‘C+’ grade or equivalent, or
- Pre-Calculus 11 with a minimum 'C+' grade or equivalent, or
- VCC Math 0861 and 0871 with a minimum 'C+' grade, or
- VCC Math Assessment with the following scores: Basic Math with a minimum 80% and Algebra with a minimum 60%
- Seats are offered to applicants who have met all admission requirements, on a first-qualified, first-served basis.
- International applicants must be 17 years of age or older or a graduate of a secondary school. (Some exceptions may apply.)
- Applicants must submit official transcripts and educational documents as required by their course or program.
- All VCC applicants are required to function successfully in an English-speaking classroom. English requirements vary by program. For details, visit VCC International - English Requirements.
- Well-developed analytical and critical thinking skills
- An interest in the field of business and marketing
- Good basic computer literacy and working knowledge of various social media programs
- Ability to work well with others on a diverse team environment
Program general hours
Classes may be scheduled during the daytime, as well as evenings or weekends. Students will receive their schedules before classes begin. There are no classes in the Spring/Summer term (May to August).
Prior learning assessment and recognition
Students may request formal recognition of prior learning attained through informal education, work, or other life experience, including Indigenous ways of knowing. Credits may be granted to students who are able to sufficiently demonstrate the learning outcomes of specific courses.
PLAR is available for the following courses: MKTG 1044 Marketing Math; MGMT 1021 Computer Applications for Management.
Only 6 credits of this program may be completed by PLAR.
Methods for assessing prior learning may include exams, portfolios, interviews, and other evaluations.
Please contact the Department for details. If PLAR is successful, transcripts will reflect an ‘S’ grade (satisfactorily completed), which is not included in grade point average (GPA) calculations.
See VCC’s D.3.5 Prior Learning Assessment and Recognition Policy and Procedures for more information.
Marketing Technology Diploma
|MGMT 1004||Business Communication||3|
|MGMT 1021||Computer Applications for Management||3|
|MGMT 1006||Fundamentals of Marketing||3|
|MGMT 1011||Information Technology Management||3|
|MGMT 1003||Principles of Management||3|
|MKTG 2008||International E-Commerce||3|
|MKTG 1024||Customer Relationship Management||3|
|MKTG 1034||Introduction to Digital Marketing||3|
|MKTG 1044||Marketing Math||3|
|MKTG 2009||Advertising and Marketing Communication||3|
|MGMT 2006||Business Analysis and Systems Design||3|
|MKTG 2004||Professional Selling||3|
|MKTG 2031||Customer Relationship Management (CRM) Software Administration||3|
|MKTG 2077||Data Analytics and Visualization for Marketing||3|
|MKTG 2078||Digital Advertising||3|
|MKTG 2005||Marketing Automation||3|
|MGMT 1012||Indigenous Business in Canada||3|
|MKTG 2069||Law and Ethics for Marketing||3|
|MKTG 2068||Managing Software Projects||3|
|MKTG 2099||Marketing Technology Capstone||3|
* This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
Fees and other costs*
This program has additional equipment or technical requirements
Tuition Deposit: $10,750 ($5,000 non-refundable)
Tuition deposits are payable usually within two weeks after a Letter of Offer is issued.
|Fee description||Fee Amount||Notes|
0 - 1
0 - 2
0 - 3
0 - 4
|Materials||0||not including textbooks|
|Medical & Dental||550|
|Program-specific extra fees||0|
* Fees are approximate and subject to change with the approval of VCC's Board of Governors. Students are required to pay any applicable fee increases. Application and assessment fees are non-refundable.
Fees listed are for international students. For domestic programs, visit vcc.ca.
Any refunds are issued according to VCC's international refund policy.
OPEN DATE APPLICATION STATUS*
- Apply Now: Qualified applicants may receive offers of admission if seats are available, or placed on waitlists if seats are full.
- Closed: Applications are not accepted.
- For details about application availability based on study permit status and recommendations if the application status is closed, visit the Availability Status page.
For more information and tips, see Apply page