Marketing Technology


Gain a foundation in business management while developing advanced, specialized, job-ready skills in marketing software, data analytics, and customer relationship management (CRM). 

Tuition: 39794*
Credential: Diploma
Length: 2 0 years
Hours: Full-time
Delivery: Class-based and Online
Program Flyer: Download /media/vancouver-community-college/content-assets/documents/international/flyer-marketing-technology-diploma.pdf
Campus: Downtown Downtown
Start Dates: Jan, Sep

What you will learn

Upon successful completion of this program, graduates will be able to:

  • Communicate effectively and respectfully as business professionals
  • Apply business principles, theories, skills and best practices
  • Evaluate financial information and financial implications related to business decisions to support the goals of a business enterprise
  • Apply critical thinking and analytical skills/strategies to provide marketing solutions that meet the needs of a business
  • Develop a marketing plan that meets the needs of a business or organization
  • Integrate the concepts, processes and applications of marketing automation and Customer Relationship Management (CRM), into a company's business operations
  • Use data analysis to support strategic and operational business decisions
  • Identify the unique opportunities and considerations that arise when working with Indigenous communities
  • Apply principles of corporate social responsibility, sustainability and ethics in their work as business professionals
  • Determine effective digital marketing and e-commerce strategies


What to expect

The courses will be presented using a variety of instructional strategies, resources and activities including lectures, case studies, discussions, presentations, and individual and group work. Courses have been designed with learner-centered approaches that promote collaboration and student engagement.  

Students will work with actual data sets to simulate solving business problems.  

Admission requirements


  • Grade 12 graduation or equivalent
  • Knowledge of English demonstrated by one of the following:
  • Knowledge of mathematics demonstrated by one of the following:
    • Math 11 Foundations with a minimum ‘C+’ grade or equivalent, or
    • Pre-Calculus 11 with a minimum 'C+' grade or equivalent, or
    • VCC Math 0861 and 0871 with a minimum 'C+' grade, or
    • VCC Math Assessment with the following scores: Basic Math with a minimum 80% and Algebra with a minimum 60%


  • Seats are offered to applicants who have met all admission requirements, on a first-qualified, first-served basis.
  • International applicants must be 17 years of age or older or a graduate of a secondary school. (Some exceptions may apply.)
  • Applicants must submit official transcripts and educational documents as required by their course or program.
  • All VCC applicants are required to function successfully in an English-speaking classroom. English requirements vary by program. For details, visit VCC International - English Requirements.   

Recommended Characteristics

  • Well-developed analytical and critical thinking skills
  • An interest in the field of business and marketing
  • Good basic computer literacy and working knowledge of various social media programs 
  • Ability to work well with others on a diverse team environment

Courses *

Classes may be scheduled during the daytime, as well as evenings or weekends. Students will receive their schedules before classes begin. There are no classes in the Spring/Summer term (May to August).

Prior learning assessment and recognition

Students may request formal recognition of prior learning attained through informal education, work, or other life experience, including Indigenous ways of knowing. Credits may be granted to students who are able to sufficiently demonstrate the learning outcomes of specific courses.

PLAR is available for the following courses: MKTG 1044 Marketing Math; MGMT 1021 Computer Applications for Management.

Only 6 credits of this program may be completed by PLAR.

Methods for assessing prior learning may include exams, portfolios, interviews, and other evaluations.

Please contact the Department for details. If PLAR is successful, transcripts will reflect an ‘S’ grade (satisfactorily completed), which is not included in grade point average (GPA) calculations.

See Prior Learning Assessment and Recognition policy for more information.

Fees and other costs *

Tuition deposits are payable usually within three weeks after a Letter of Offer is issued.

Tuition Deposit

11000 (10000 non-refundable)

Tution deposits are payable usually within two (2) weeks after a Letter of Offer is issued.

Fee descriptionFee AmountNotes
Application fee145
Tuition Tuition 39794
Student union283
College initiative183
Materials0 not including textbooks
Campus resource398
Tools (deposit)0
Coverall (deposit)0
Uniform (deposit)0
Medical and Dental 570
Temporary Medical Insurance 149
U-PASS 736
Program-specific extra fees0
Textbooks or other supplies may be required for this program. For information and prices, visit the VCC Bookstore.

Apply now

Jan 2025
(Winter term)
February 01, 2024
Sep 2024
(Fall term)
October 01, 2023


  • Apply Now: Qualified applicants may receive offers of admission if seats are available, or placed on waitlists if seats are full.
  • Closed: Applications are not accepted.
  • For details about application availability based on study permit status and recommendations if the application status is closed, visit the Availability Status page.
Apply to VCC international programs online. Check the application availability status for your desired program and intake before applying.

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