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VCC International

Fundamentals of Marketing (MGMT 1006)

This course engages students in a detailed study of basic marketing principles and functions and their application to a variety of industry sectors. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current and emerging trends in social media marketing and the use of data analytics, their use and importance in business are discussed.

course outline


CRN Fee Campus - Room Day(s) Time Date Instructor
60350
DTN  - Rm. 919
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1700 - 1959
08-May-2019
to 14-Aug-2019
White, Jeremy
62877
DTN  - Rm. 919
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
09-May-2019
to 16-Aug-2019
White, Jeremy
75411
DTN  - TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1700 - 1959
04-Sep-2019
to 11-Dec-2019
TBATo Be Assigned
75429
DTN  - TBATo Be Assigned
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
05-Sep-2019
to 12-Dec-2019
TBATo Be Assigned
45577
DTN  - TBATo Be Assigned
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
09-Jan-2020
to 16-Apr-2020
TBATo Be Assigned


Credits: 3.0

Programs offering this course:

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