Typography Foundation (VCDP 1130)
Typography is a core element of graphic visual communication. Students will first explore the historical foundations of
letterforms and typographic design. Learning to recognize and use classic typefaces and techniques includes the use of kerning, tracking, leading, and line length for their impact on legibility and readability. Students will learn to explain and analyze type anatomy and classification systems and to evaluate contemporary trends and issues of functional versus expressive typography. Through creating typographic style sheets in order to analyze, plan, and implement design strategies based on client needs, students develop skills in working with typographic hierarchy and type pairings in relationship to message and context. Adobe Illustrator and InDesign will be used to explore type design, as well as analogue and lettering techniques. Different font management software and sourcing practices will be introduced. Students will develop communication skills and will be guided in applying oral and visual presentation techniques to specific projects.
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