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VCC International

Web Marketing (VCDP 2480)

When a website has been designed, coded and deployed it needs to be found and viewed by interested parties. In this course, you will learn about the tools employed by web marketing professionals as well as how to create a viable email marketing campaign. Students will learn to promote their website through email campaigns, affiliate marketing, social media platforms (Facebook, Twitter, and Instagram) and Google's marketing tools. When their marketing campaigns have commenced, students will monitor their website's performance using Google Analytics. Through these tools and observations they will learn to tailor a website's current content and marketing strategy to achieve maximum search engine ranking results.


CRN Fee Campus - Room Day(s) Time Date Instructor
40622
DTN  - Rm. 819
WRFM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1229
01-May-2019
to 24-May-2019
McDonald, Janet
60143
DTN  - TBATo Be Assigned
WRFM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1229
04-Sep-2019
to 27-Sep-2019
McDonald, Janet


Credits: 3.0

Programs offering this course:

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