This course focuses on implementing and optimizing advanced digital marketing strategies. Students will analyze marketing data, develop integrated digital campaigns, and create tailored content across multiple channels. The course highlights the strategic use of marketing tools, including email, social media, search engine optimization (SEO), and analytics, while integrating advanced concepts such as AI-driven marketing, personalization, and automation. Emphasis is placed on ethical considerations, privacy in digital marketing, and the use of emerging technologies to enhance customer experiences and campaign performance.
Prerequisites
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- Advanced Digital Marketing Strategy
- Marketing Analytics and Data Analysis
- Integrated Campaign Planning
- Advanced Content Strategy
- Marketing Automation Systems
- SEO and Conversion Optimization
- Cross-Channel Campaign Integration
- eCommerce Analytics and Optimization
- Digital Marketing Ethics and Privacy
- Emerging Digital Marketing Technologies
- Marketing Performance Measurement
- Digital Brand Strategy
Course schedules
Select your program to see the available course schedules.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.