This course introduces the foundational principles of design for marketers and content creators, focusing on how visual communication can enhance branding, storytelling, and user engagement. Students will explore core design concepts such as composition, colour theory, typography, and layout, with an emphasis on applying these skills to real-world marketing and content creation projects. Using industry-standard tools, students will create visually compelling assets optimized for digital platforms, social media, and print. The course highlights the importance of strategic visual design in communicating brand identity and achieving marketing objectives.
Prerequisites
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- Foundational design principles
- Colour theory and psychology for branding
- Typography basics: font selection, hierarchy, readability
- Composition and layout for digital and print
- Visual branding: logos, style guides, consistency
- Industry-standard design tools
- Content creation for social media, ads, and infographics
- Strategic visual storytelling
- Critiquing and evaluating design effectiveness
Course schedules
Select your program to see the available course schedules.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.