Advanced Digital Media Production

Course code DCOM 2110

Credit 3.0

Length 54.0 hours

Course outline View

This advanced-level course equips students with the skills to create sophisticated motion-based content for multiple digital platforms, including eCommerce, marketing campaigns, and interactive media. Building on prior experience, students will develop advanced techniques in video production, animation, and motion design, utilizing industry-standard tools to create strategic, on-brand assets. The curriculum emphasizes storytelling, conceptual thinking, and Extended Reality (XR) applications to enhance brand engagement and audience connection. Through hands-on projects, students will explore professional-grade workflows, cross-platform optimization, and the ethical and cultural considerations of digital motion content.

Prerequisites

DCOM 1200, DCOM 1210.

Course type

This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.

  • Motion design strategy and conceptualization
  • Professional video and animation techniques
  • Advanced post-production workflows
  • Cross-platform asset optimization
  • Brand integration in motion design
  • Social media and web motion graphics
  • Special effects and compositing
  • Motion design analytics and performance optimization
  • Project management for motion-based media
  • Ethics and cultural considerations in motion content

Course schedules

Select your program to see the available course schedules.

How to take this course

This course is offered as part of a VCC program only.

Contact us

If you have any questions, please email at [email protected].

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.

Indigenous Territory Acknowledgment

VCC is located on the traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples who have been stewards of these lands since time immemorial.