Students learn how to optimize revenue streams in a hospitality operation tactically and strategically. They also learn how to embed revenue management into the organization’s culture and analyze the decisions of sales departments so that they can be aligned with the revenue and profit objectives of all revenue centers within the organization. Throughout the course, students explore strategies to guide sales and marketing teams to effectively position the organization’s products and services.
Prerequisites
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- 1. Revenue Management as a tool 2. Strategic and value pricing 3. Differential pricing 4. The role of a Revenue Manager 5. Forecasting demand 6. Segmentation and buyer behaviour 7. Distribution channel management 8. Specialized applications of Revenue Management 9. Managing revenue through demand and supply management, value proposition, and pricing 10. Sustainable business and revenue models in a hospitality operation 11. Technologies to enhance the quality and delivery of hospitality services, products, and guest experience
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 40999 |
January 5, 2026 to April 20, 2026 |
Lab Lecture |
VCC Downtown Campus | See full schedule | |
| 41003 |
January 5, 2026 to April 20, 2026 |
Lab Lecture |
VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.