In this course, students will develop knowledge on how to market service-based businesses. Students will be introduced to services marketing concepts and will gain insight into new consumer trends that apply to hospitality-based businesses. Students will examine services marketing in terms of effective marketing strategies and overcoming marketing challenges in the current business environment.
Prerequisites
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- 7 P’s of Service Marketing
- Three-stage model of service Consumption
- Positioning services in competitive markets
- Challenges of marketing services
- Developing a service blueprint
- Pricing strategies
- Effective advertising
- Crafting the service environment
- Complaint handling and service recovery (11 Step Service Recovery / LEARN model)
- Customer Loyalty Programs and Guarantees
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 41129 |
January 4, 2027 to April 16, 2027 |
Lecture Online |
Varies | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.