Research Methods in Business

Course code HOSP 3960

Credit 3.0

Length 45.0 hours

Course outline View

This course focuses on research methodologies including qualitative and quantitative methods, data sources, reliability, validity, and other measurement issues as well as data collection and research design, research ethics, and report writing and presentation. Students will learn how to design, conduct and analyze research for making informed business decisions.

Prerequisites

Course type

This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.

  • Business and Management Research
  • Formulating and Clarifying the Research Topic
  • Critically Reviewing the Literature
  • Research Philosophies and Approaches
  • Research Design
  • Research Ethics
  • Selecting Samples
  • Using Secondary Data
  • Collecting Primary Data through Observation, Group Interviews, Questionnaires
  • Analyzing Quantitative and Qualitative Data
  • Research Project Reports

Course schedules

Select your program to see the available course schedules.

CRN# Duration Delivery Location
41131 January 4, 2027
to April 16, 2027
Online Online See full schedule

Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.

How to take this course

This course is offered as part of a VCC program only.

Contact us

If you have any questions, please email at [email protected].

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.

Indigenous Territory Acknowledgment

VCC is located on the traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples who have been stewards of these lands since time immemorial.