This course examines issues and strategies related to digital media and branding in the hospitality arena. Specifically, it addresses how the marketing landscape has evolved into one where the customer has an active say in the service or product they are purchasing. This course explores the involvement, immersion and interactive engagement between the customer and the service provider through digital channels. Using digital marketing tactics and tools such social media, we will analyze the strategies companies are now employing to actively engage their customers.
Prerequisites
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- Company branding and social content creation
- Immersion, co-creation and customization
- Digital Marketing Budgets
- Evaluating Websites
- Search Engine Optimization
- Search Engine Marketing
- Keyword Search
- Effective Digital Ad Campaign design
- Social Media Policy
- Available Social Media tools
- Social commerce and e-commerce.
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
Course schedules
Select your program to see the available course schedules.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.