This course engages students in a detailed study of basic marketing principles and their application in a variety of local and global contexts. Students develop a conceptual understanding of strategic marketing planning, including the effective use of the marketing mix (product, promotion, pricing, and distribution).
Prerequisites
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- Role of marketing in strategic planning
- Marketing environment
- Marketing in a global context
- Services marketing
- Segmentation, targeting, and positioning
- Consumer behaviour
- Pricing strategies
- Marketing promotion
- Marketing channels and distribution
- Marketing communications
- Product characteristics and value propositions
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 42818 |
January 5, 2026 to April 18, 2026 |
Lecture Lab |
VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.