In this course students learn to use marketing automation software to improve the overall effectiveness of marketing campaigns. Students integrate knowledge from previous courses to plan marketing funnels and drip campaigns using a variety of software platforms. They also learn how to collect, store, segment and utilize data to retain customers.
Prerequisites
MGMT 1006 or department permission; MKTG 2031.
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- Introduction to Marketing Automation
- Working with Data and Leads
- The Customer Journey
- Running Automation Campaigns
- Mixing, Scoring and Generating Reports
- Advanced Automation Techniques
- Inbound Marketing
- Inbound Sales
- Content Marketing
- Converting and Nurturing Leads
- Social Promotion
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 42301 |
January 4, 2027 to April 15, 2027 |
Lecture | VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 72796 |
September 8, 2026 to December 18, 2026 |
Lecture | VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.