Students examine the role of advertising design in integrated marketing communications. Advertising design is considered with respect to consumer behaviour, media, advertisers, and advertising professionals to develop a basic understanding of the applicability of advertising in planning and executing an integrated marketing communications plan.
Prerequisites
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- 1. The IMC industry and the key players in Canada
- 2. Strategic brand Communications
- 3. Public Relations, Direct Response and Promotions
- 4. Strategic Research, Segmenting and Targeting the Audience
- 5. Creative Promotional Writing
- 6. Visual Communication
- 7. Paid Media, Owned, Interactive and Earned Media
- 9. Social Impact, Responsibility and Ethics
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 41320 |
January 5, 2026 to April 17, 2026 |
Lecture Online |
Varies | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.