Customer Relationship Management (CRM) Software Administration

Course code MKTG 2031

Credit 3.0

Length 45.0 hours

Course outline View

In this course students work with CRM software to collect, analyze, and automate customer data and create applications in a laboratory setting. Upon completion of the course, students will be familiar with the foundational components of the Salesforce CRM system.

Prerequisites

MKTG 1024.

Course type

This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.

  • Security and sharing
  • User administration
  • Reports and dashboards
  • Fields, objects, and layouts
  • Applications
  • Maintain and import clean data
  • Process automation
  • Validation rules
  • Record types
  • Data management
  • Environment and release management

Course schedules

Select your program to see the available course schedules.

CRN# Duration Delivery Location
72566 September 8, 2026
to December 18, 2026
Lecture VCC Downtown Campus See full schedule

Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.

How to take this course

This course is offered as part of a VCC program only.

Contact us

If you have any questions, please email at [email protected].

† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.

Indigenous Territory Acknowledgment

VCC is located on the traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples who have been stewards of these lands since time immemorial.