This course explores on the many legal and ethical issues related to marketing. The course examines issues related to international, social, environmental, and digital aspects of marketing strategy implementation. After this course, students can critically evaluate ethical and legal marketing situations.
Prerequisites
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- Marketing laws in Canada
- Pricing issues in marketing
- Promotional issues in marketing
- Ethical issues in distribution
- Issues in products and services
- Consumer data, use, and protection
- Marketing to the Bottom of the Pyramid
- Targeting and discrimination
- Ethical issues in the value chain
- Legal and ethical challenges when using marketing technologies
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 42143 |
January 4, 2027 to April 15, 2027 |
Lecture | VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 72797 |
September 8, 2026 to December 18, 2026 |
Lecture | VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.