Students are introduced to how marketing strategies and channel management relate to supply chain management. Students explore marketing and supply chain management challenges, trends, and trade-offs that supply chain professionals face in their day-to-day operations. Students will examine the impact of e-commerce on demand, distribution, and marketing.
Prerequisites
Course type
This course is offered as part of a VCC program and cannot be taken individually.
International students: Eligibility is determined at the program level. Visit the program page for international student requirements and application information.
- Introduction to Marketing Strategy and Channel Management; Market Segmentation and Targeting; Marketing and supply chain management – challenges, trends, and coexistence in today’s market arena; Integrated framework of marketing and supply chain management; A systemic approach to distribution channels; A holistic approach to demand handling; Procurement from a marketing and supply chain management point of view; Typical approaches of marketing and supply chain management synergies; Technologies of marketing and supply chain management synergies; Digital Marketing’s Impact on Supply Chain Management; Ethical Considerations in Marketing and Supply Chain Management; E-commerce and its influence on Supply Chain and Marketing; Sustainability in Marketing and Supply Chain Management. Online selling strategies; Integrating the online and offline marketing and selling strategies; Product Development and Brand Management; Pricing Strategies and Value Proposition; Promotion and Advertising Techniques; Customer Relationship Management (CRM)
Course schedules
Select your program to see the available course schedules.
| CRN# | Duration | Delivery | Location | ||
|---|---|---|---|---|---|
| 72767 |
September 8, 2026 to December 18, 2026 |
Lecture Lab |
VCC Downtown Campus | See full schedule |
Online courses listed without scheduled meeting times can be completed on your own schedule. All self-paced courses have on-campus tests. Off-site certified invigilation centres may be used at the student's expense.
How to take this course
This course is offered as part of a VCC program only.
Contact us
If you have any questions, please email at [email protected].
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.