logo

Advertising and Art Direction (VCDP 2320)

In advertising design, there is a definitive difference between a creative concept and an idea. In this course, students will explore these differences then create advertising campaigns using type and image. They will create images that effectively communicate visual messages, and address the needs and preferences of clients and their target audiences. They will learn how to conceptualize the theme and story for a single page narrative, apply the idea through multiple advertisements, and then cater and customize visuals for different medias.


* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
40638
DTN  - TBATo Be Assigned
WFM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1229
06-Mar-2019
to 29-Mar-2019
Espinoza, Lorena
40638
DTN  - TBATo Be Assigned
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1629
07-Mar-2019
to 28-Mar-2019
Espinoza, Lorena

To register for this course, check the information for your program: