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Fundamentals of Marketing (MGMT 1006)

This course engages students in a detailed study of basic marketing principles and functions and their application to a variety of industry sectors. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current and emerging trends in social media marketing and the use of data analytics, their use and importance in business are discussed.

course outline


* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
43108
DTN  - Rm. 920
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
02-Jan-2019
to 12-Apr-2019
White, Jeremy
44855
DTN  - Rm. 920
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1159
02-Jan-2019
to 12-Apr-2019
White, Jeremy
60350
DTN  - TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1700 - 1959
08-May-2019
to 14-Aug-2019
White, Jeremy
62877
DTN  - TBATo Be Assigned
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
09-May-2019
to 16-Aug-2019
White, Jeremy
75411
DTN  - TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1700 - 1959
04-Sep-2019
to 11-Dec-2019
TBATo Be Assigned
75429
DTN  - TBATo Be Assigned
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
05-Sep-2019
to 12-Dec-2019
TBATo Be Assigned

To register for this course, check the information for your program: