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Fundamentals of Marketing (MGMT 1006)

This course engages students in a detailed study of basic marketing principles and functions and their application to a variety of industry sectors. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current and emerging trends in social media marketing and the use of data analytics, their use and importance in business are discussed.

course outline


* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
75411
DTN  - Rm. 919
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1700 - 1959
03-Sep-2019
to 10-Dec-2019
White, Jeremy
75429
DTN  - Rm. 919
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
03-Sep-2019
to 10-Dec-2019
White, Jeremy
45320
DTN  - TBATo Be Assigned
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1159
02-Jan-2020
to 09-Apr-2020
TBATo Be Assigned
45577
DTN  - TBATo Be Assigned
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
07-Jan-2020
to 07-Apr-2020
TBATo Be Assigned
45582
DTN  - TBATo Be Assigned
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1159
07-Jan-2020
to 07-Apr-2020
TBATo Be Assigned
45051
DTN  - TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1159
08-Jan-2020
to 08-Apr-2020
TBATo Be Assigned
60577
DTN  - TBATo Be Assigned
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1159
05-May-2020
to 11-Aug-2020
TBATo Be Assigned
60582
DTN  - TBATo Be Assigned
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
05-May-2020
to 11-Aug-2020
TBATo Be Assigned
60507
DTN  - TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
06-May-2020
to 12-Aug-2020
TBATo Be Assigned
60570
DTN  - TBATo Be Assigned
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0900 - 1159
06-May-2020
to 12-Aug-2020
TBATo Be Assigned

To register for this course, check the information for your program: