logo

Google AdWords Training (CMPT 1450)

Create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to a website, round-the-clock, 7 days a week. Topics include Pay per click (PPC) advertising, Quality Score, A/B testing, SEMrush and Optmyzr tools. It is recommended that participants have a website, landing page or Facebook page to which they want to send traffic. Prior AdWords experience is not required. Ideal for small-business owners, entrepreneurs and marketing professionals, or students and beginners who want to develop marketing skills and have a closer look at how to set up search campaigns and remarketing ads.

 

Please note that the course has two-week gap between lessons 3 and 4 for students that wish to go live and run their Google Ads. The two-week period will allow for data collection. It is not compulsory for students to pay for and run their own Google ads; each student will be provided with access to a sample campaign data from the instructor to analyze.




* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
30164
DTN  - Rm. 620
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1800 - 2100
23-Oct-2019
to 20-Nov-2019
Singh, Harpreet

To register for this course, check the information for your program:

 

Note:

* All course/program information including course/program content, length, prerequisites, start/end dates, postponements and/or cancellation is subject to change without notice.

* Published fees for Continuing Studies programs and courses include GST (if applicable) as well as a College Initiative Fee, which varies depending on the individual course. Student Union Fees will be assessed at time of registration. Please note: fees displayed on the web do not include Student Union Fees.

* Refund Policy and Refund Procedure