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Create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to a website, round-the-clock, 7 days a week. Topics include Pay per click (PPC) advertising, Quality Score, A/B testing, SEMrush and Optmyzr tools. It is recommended that participants have a website, landing page or Facebook page to which they want to send traffic. Prior AdWords experience is not required. Ideal for small-business owners, entrepreneurs and marketing professionals, or students and beginners who want to develop marketing skills and have a closer look at how to set up search campaigns and remarketing ads.
Please note that the course has two-week gap between lessons 3 and 4 for students that wish to go live and run their Google Ads. The two-week period will allow for data collection. It is not compulsory for students to pay for and run their own Google ads; each student will be provided with access to a sample campaign data from the instructor to analyze.
* Note: The CRNs listed below could be restricted to specific program areas.
|CRN||Fee||Campus - Room||Day(s)||Time||Date||Instructor|
- Rm. 620
1800 - 2100
To register for this course, check the information for your program: