logo

Introduction to Marketing (HOSP 2620)

This course engages students in a detailed study of basic marketing principles and functions and their application in the hospitality industry. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current trends in social media marketing, their use and importance in business are discussed.

 course outline


* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
74004
DTN  - Rm. 112
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1059
04-Sep-2019
Law, Karen
74004
DTN  - Rm. 414
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1159
09-Sep-2019
to 02-Dec-2019
Law, Karen
74004
DTN  - Rm. 240
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0859
11-Sep-2019
to 04-Dec-2019
Law, Karen
74004
DTN  - Rm. 420
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
09-Dec-2019
Law, Karen
74009
DTN  - Rm. 112
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1059
04-Sep-2019
Law, Karen
74009
DTN  - Rm. 414
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
09-Sep-2019
to 02-Dec-2019
Law, Karen
74009
DTN  - Rm. 240
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0859
11-Sep-2019
to 04-Dec-2019
Law, Karen
74009
DTN  - Rm. 420
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
09-Dec-2019
Law, Karen
74013
DTN  - Rm. 112
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1059
04-Sep-2019
Law, Karen
74013
DTN  - Rm. 414
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1500 - 1659
09-Sep-2019
to 02-Dec-2019
Law, Karen
74013
DTN  - Rm. 240
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0859
11-Sep-2019
to 04-Dec-2019
Law, Karen
74013
DTN  - Rm. 420
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
09-Dec-2019
Law, Karen
74017
DTN  - Rm. 112
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1059
04-Sep-2019
Law, Karen
74017
DTN  - Rm. 414
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0859
09-Sep-2019
to 02-Dec-2019
Law, Karen
74017
DTN  - Rm. 240
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0859
11-Sep-2019
to 04-Dec-2019
Law, Karen
74017
DTN  - Rm. 420
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
09-Dec-2019
Law, Karen

To register for this course, check the information for your program: