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Introduction to Marketing (HOSP 2620)

This course engages students in a detailed study of basic marketing principles and functions and their application in the hospitality industry. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current trends in social media marketing, their use and importance in business are discussed.

 course outline


* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
41139
DTN  - Rm. 240
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1059
02-Jan-2019
Law, Karen
41139
DTN  - TBATo Be Assigned
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1359
07-Jan-2019
to 08-Apr-2019
Law, Karen
41139
DTN  - Rm. 415
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1459
09-Jan-2019
to 10-Apr-2019
Law, Karen
41139
DTN  - Rm. 420
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0959
16-Apr-2019
Law, Karen
41148
DTN  - Rm. 240
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1059
02-Jan-2019
Law, Karen
41148
DTN  - Rm. 420
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1359
07-Jan-2019
to 08-Apr-2019
Law, Karen
41148
DTN  - Rm. 415
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1159
10-Jan-2019
to 11-Apr-2019
Law, Karen
41148
DTN  - TBATo Be Assigned
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0959
16-Apr-2019
Law, Karen
43406
DTN  - Rm. 240
WM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1000 - 1059
02-Jan-2019
Law, Karen
43406
DTN  - Rm. 420
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1359
07-Jan-2019
to 08-Apr-2019
Law, Karen
43406
DTN  - Rm. 415
RM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0959
10-Jan-2019
to 11-Apr-2019
Law, Karen
43406
DTN  - Rm. 420
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

0800 - 0959
16-Apr-2019
Law, Karen

To register for this course, check the information for your program: