Media and Public Relations

This program provides essential skills for successful interaction with the media and public. With a focus on the relationships between communicators and audiences, this course will appeal to both professionals looking for career development opportunities and others looking to successfully communicate with stakeholders and the media. This course will be of interest to those in diverse fields, including non-profits, small businesses and larger organizations.

Start Length Credentials Campus Part- or Full-time
Sep, Jan, Apr Varies N/A Downtown Part-time

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International students must first contact International Education at study@vcc.ca or 604-443-8600 to determine eligibility for this program.

Online Mail In Person
If you're ready and know the program you want, register now. Download and complete the (PDF) application/registration form and mail it to VCC Registrar's Office Visit the CS Registration Desk at our Downtown campus, 2nd floor, 250 West Pender Street, Vancouver [business hours]

Program Description

Program Description


On completion of the Media and Public Relations, students will be able to:

  • Identify the purpose of public relations and explain the role of public relations functions in an organization
  • Differentiate various models of public relations and when to apply each model as appropriate
  • Identify and analyze an audience to better implement public relations strategies
  • Utilize public relations tools and media available for audience engagement and determine which techniques to employ


    Participants will learn in a variety of training settings. Instructional activities include lectures, lab work, demonstrations, audio-visual presentations, and interactive exercises. The extensive workshop experience provides reinforcement of ideas and development of hands-on skills. Courses are designed to enable the student to work independently and in collaborative groups.


    To successfully receive a Statement of Completion, students must maintain 80% attendance. Additionally, there are a variety of evaluations including tests, assignments, presentations, and group work and students must maintain a 60% average.


    For successful completion of all this Award of Achievement, students must maintain 80% attendance in each course. Additionally, some courses include a variety of evaluations including tests, assignments, presentations, and group work and students must maintain a 60% average in each of these courses.

    Some courses in this program require textbooks. Please call or visit the Downtown Bookstore for more information.

Admission Requirements

Admission Requirements


VCC welcomes applications from Canadian citizens and permanent residents.

International students

Please note that not all Continuing Studies programs are available to international students. To determine your eligibility, please contact VCC’s International Education Office at: study@vcc.ca or 604.443.8600.

As Vancouver Community College is a post-secondary institution committed to educating adult learners, applicants should be 16 years of age or older or a graduate of a secondary school.

Program Specific

Missing prerequisites? VCC offers courses in Adult Upgrading and English as an Additional Language to help you meet your goals.

As Vancouver Community College is a post-secondary institution committed to educating adult learners, applicants should be 18 years of age or older or a graduate of a secondary school.

  • Graduate of a secondary school or equivalent
  • Sufficient English skills for effective communication

Recommended Characteristics:

  • Good oral and written communication skills
  • Good interpersonal skills
  • Good organizational and time management skills
  • Ability to work independently and as part of a team
  • Basic computer skills
  • Interest in communication technology
  • Self-directed
  • Adaptable to new and emerging technologies

Course Schedule

Courses Schedule

Fees and Other costs

Application Fee

Info Sessions

Info Sessions

View all Info Sessions/Tours >>

Contact Us/Request Info

Contact Us/Request Info


Before you send us an email, please ensure you have reviewed

As well, if you meet any of the following criteria, please follow the links for more information:

Contact us:

Program Coordinator: Joy Dalla-Tina, VCC Leadership, 604.871.7000, ext. 8671
Program Assistant: Dorothy Giroux, VCC Leadership, 604.871.7000, ext. 8383

Program Highlights

Program Highlights

Course Schedule

Courses Schedule


Currently Scheduled in Continuing Studies Sep-Dec2019 (201993)

(BUSI 1315) Media and Public Relations 2 credits    $513.97  course outline

Build a foundation of knowledge and experience in the key concepts of communicating with the public. Topics include audience analysis, stakeholder interaction, and developing messaging for press releases and sales letters.

More Information

CRN Campus - Room Day(s) Time Date Instructor Register
  30205 DTN Rm. 828
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,

1830 - 2130
to 26-Nov-2019
Dawson, Mark

Upcoming schedules for Continuing Studies Jan-Mar20 Continuing Studies Apr-Aug2020 Continuing Studies Sep-Dec2020 term(s) are in process.
Please check back regularly.

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course schedule schedule
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course schedule schedule
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Fees for Continuing Studies programs and courses are approximate and subject to change without notice. Fees include GST (if applicable) as well as College Initiative and Resource Fees, which vary depending on the individual course. Student Union Fees and UPass Fees will be assessed at time of registration where applicable, and are not included in the fees displayed online. Students are responsible for any increase in fees if advanced payments are made.

Refund Policy and Refund Procedure