vcc.ca
DCOM 1205: Writing for Digital Media
Effective date
May 2026
Department
Visual Comm Design Diploma
School
Trades, Technology and Design
Description
This course explores the principles and processes of writing compelling and strategic content for digital media. Students will learn how to craft headlines, sub-headlines, copy, and calls to action (CTAs) that resonate with target audiences. The curriculum covers writing for diverse digital marketing channels, including social media, email campaigns, websites, and video platforms. Emphasis is placed on content optimization for search engines, collaborative writing processes, and creating cohesive cross-channel messaging to enhance user engagement and brand consistency.
Credits
3.0
Year of study
1st Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain the principles of writing for digital media.
- Apply the principles of strategic content structure to create engaging digital media content.
- Collaborate in writing teams to create cohesive and compelling digital media content.
- Create optimized website content that enhances search engine visibility and user engagement.
- Write persuasive and targeted online advertising copy.
- Write engaging and effective email marketing content tailored to specific marketing goals.
- Write content for web videos and social media that resonates with target audiences.
- Explain cross-channel continuity and its importance in delivering a consistent brand message and customer experience.
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 42
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Instructional Strategies
A combination of lecture, demonstration, production simulations, problem solving, practical labs and reflective discussion will be used throughout this course.
Grading System
Letter Grade (A-F)
Passing grade
C
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Participation |
10 |
|
|
Midterm Exam |
30 |
|
|
Project |
30 |
Content Marketing Campaign Project |
|
Assignments |
30 |
|
Course topics
- Target Audience Analysis and Digital Marketing Channels
- Content Structure: Headlines, Sub-headlines, Body Copy, and CTAs
- Content Ideation Using Offline and Online Resources
- The Writing Process: Brainstorming, Outlining, Drafting, and Editing
- Content and Copyediting
- Collaborative Writing and Editing Platforms
- SEO-Optimized Webpage and Landing Page Content
- Informative and Engaging Infographics
- Pay-per-click (PPC) Ad Content, Landing Pages, Press Releases, and White Papers
- Email Marketing Content Design and Layout
- Video Sharing Platforms and Live Video
- Video Content for Vlogs, Ads, and Testimonials
- Social Media Digital Marketing Content
Learning resources
Mujo Writing Digital Media Content
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.