vcc.ca
DCOM 2105: Social Media Marketing Strategies
Effective date
May 2026
Department
Visual Comm Design Diploma
School
Trades, Technology and Design
Description
This course equips students with the skills and strategies to create and manage impactful social media marketing campaigns. Students will learn to engage target audiences, build brand awareness, and achieve business objectives through both paid and organic strategies on platforms such as Facebook, YouTube, Instagram, TikTok, and X. Emphasis is placed on analyzing social media analytics, developing style guides, and maintaining account performance. By exploring emerging trends and future technologies, students will also prepare for continuous professional growth as digital marketers.
Credits
3.0
Year of study
2nd Year Post-secondary
Prerequisites
DCOM 1105.
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain the core principles and fundamentals of social media marketing.
- Create and execute marketing strategies on major social media platforms to engage target audiences, build brand awareness, and achieve business objectives.
- Discuss best practices for maintaining and managing social media accounts to ensure consistent engagement, performance, and security.
- Interpret and utilize social media analytics to measure campaign performance and inform future strategies.
- Discuss emerging trends in social media marketing and develop strategies for continuous professional development and growth.
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 42
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Instructional Strategies
A combination of lecture, demonstration, production simulations, problem solving, practical labs and reflective discussion will be used throughout this course.
Grading System
Letter Grade (A-F)
Passing grade
C
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Participation |
10 |
|
|
Midterm Exam |
30 |
|
|
Project |
30 |
Social Media Marketing Campaign Project |
|
Assignments |
30 |
|
Course topics
- Goal-oriented Marketing Campaigns
- Target Audiences and Buyer Personas
- Paid and Organic Social Media Strategies
- Facebook, YouTube, Instagram, TikTok, and X
- Social media style guide development
- Marketing fundamentals for Yelp, Pinterest, and LinkedIn
- Social media maintenance and management
- Risks and benefits of smaller platforms
- Future trends and continuous learning for digital marketers
Learning resources
Mujo Social Media Marketing Strategies
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.