vcc.ca
VESD 2105: Business and Marketing for Simulation Design
Effective date
September 2026
Department
Virtual Envi & Simulation Desg
School
Trades, Technology and Design
Description
This course identifies industry roles, team structures, and development processes within the simulation design field while teaching essential project and time management skills. Students will explore audience knowledge, target marketing, consumer behavior, and economics of the video game industry. Emphasis will be placed on quality assurance processes and developing professional application materials for employment in the simulation industry.
Credits
3.0
Year of study
2nd Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain roles, responsibilities, and processes in simulation development by examining organizational structures and workflow patterns.
- Apply project and time management skills when planning and executing simulation development projects with defined milestones.
- Implement quality assurance processes throughout the simulation development lifecycle by identifying testing protocols and feedback mechanisms.
- Prepare professional application materials for employment in the simulation industry by creating targeted résumés and portfolios
- Evaluate the role of audience and marketing strategies in simulation design through market research and demographic analysis.
- Analyze the economics and analytics of the simulation industry by examining monetization models and performance metrics.
Prior Learning Assessment & Recognition (PLAR)
Methods of assessment may include a challenge exam, submission of a product or portfolio for review, or a practical demonstration. Please contact the Department for details.
Hours
Lecture, Online, Seminar, Tutorial: 42
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Instructional Strategies
A combination of lecture, demonstration, production simulations, problem solving, practical labs and reflective discussion will be used throughout this course.
Grading System
Letter Grade (A-F)
Passing grade
C
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Participation |
10 |
|
|
Lab Work |
30 |
May include in-class exercises, assignments, quizzes/tests, and work-in progress |
|
Project |
30 |
|
|
Assignments |
30 |
|
Course topics
- Roles and Responsibilities in Simulation Development Teams
- The Simulation Development Lifecycle
- Time and Project Management for Simulation Development
- Quality Assurance in Simulation Development
- Professional Development for Careers in Simulation Development
- Audience and Market Analysis in Simulation Design
- Marketing Strategies and Product Life Cycles
- Simulation Analytics and Industry Economics
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.