vcc.ca
DCOM 2110: Advanced Digital Media Production
Effective date
May 2026
Department
Visual Comm Design Diploma
School
Trades, Technology and Design
Description
This advanced-level course equips students with the skills to create sophisticated motion-based content for multiple digital platforms, including eCommerce, marketing campaigns, and interactive media. Building on prior experience, students will develop advanced techniques in video production, animation, and motion design, utilizing industry-standard tools to create strategic, on-brand assets. The curriculum emphasizes storytelling, conceptual thinking, and Extended Reality (XR) applications to enhance brand engagement and audience connection. Through hands-on projects, students will explore professional-grade workflows, cross-platform optimization, and the ethical and cultural considerations of digital motion content.
Credits
3.0
Year of study
2nd Year Post-secondary
Prerequisites
DCOM 1200, DCOM 1210.
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Develop advanced motion design assets using professional-grade animation and video production techniques.
- Prepare and optimize motion-based media assets for seamless cross-platform deployment.
- Synthesize conceptual thinking and technical expertise to create motion-based media that communicates complex brand narratives.
- Critically analyze motion content for ethical considerations, cultural impact, and representational responsibilities.
- Use storytelling techniques to create impactful and engaging digital media projects.
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 42
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Instructional Strategies
A combination of lecture, demonstration, production simulations, problem solving, practical labs and reflective discussion will be used throughout this course.
Grading System
Letter Grade (A-F)
Passing grade
C
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Attendance |
10 |
|
|
Project |
30 |
Final project |
|
Lab Work |
30 |
May include in-class exercises, assignments, quizzes/tests, and work-in-progress |
|
Assignments |
30 |
|
Course topics
- Motion design strategy and conceptualization
- Professional video and animation techniques
- Advanced post-production workflows
- Cross-platform asset optimization
- Brand integration in motion design
- Social media and web motion graphics
- Special effects and compositing
- Motion design analytics and performance optimization
- Project management for motion-based media
- Ethics and cultural considerations in motion content
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.