vcc.ca
VCDP 2341: Writing for Designers 2
Effective date
September 2023
Department
Visual Comm Design Diploma
School
Trades, Technology and Design
Description
This advanced writing course gives students a deeper understanding of concept and strategy in verbal and written communication. Students will learn how to analyze the goals of a project and create an effective content strategy to accomplish that goal across different media. Students will deepen their understanding of audience and purpose by writing strategic and persuasive self-promotional content that can be used for portfolios and project proposals. Students will also practice important general communication skills that will support their design careers.
Credits
3.0
Year of study
2nd Year Post-secondary
Prerequisites
VCDP 1132 or departmental permission.
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Create an effective content strategy based on the intended audience and the purpose of a writing project
- Write persuasive self-promotional content for portfolios, websites, proposals, and cover letters
- Adapt written messages for different media
- Analyze the intended audience, purpose, and message of a piece of writing
- Communicate verbally with confidence and clarity
- Write headlines and small amounts of copy for use in client projects
Prior Learning Assessment & Recognition (PLAR)
1. Interview with department to discuss previous experience
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
2. A portfolio assessment of previously completed related work OR
3. The demonstration of skills via the successful completion of 1-4 related projects/assignments similar to those completed in the course, chosen at the discretion of the department
Hours
Lecture, Online, Seminar, Tutorial: 42
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Practicum, Self-Paced, Individual Learning: 12
Total Hours: 54
Instructional Strategies
A combination of lecture, demonstration, production simulations, problem solving, practical labs and reflective discussion will be used throughout this course.
Grading System
Letter Grade (A-F)
Passing grade
C
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Project |
30 |
Final project |
|
Assignments |
30 |
Assignments |
|
Lab Work |
30 |
May include in-class exercises, assignments, quizzes/tests, and work-in-progress |
|
Participation |
10 |
Participation and professionalism |
Course topics
- Business communication and creative briefs
- Writing for different media
- Audience and purpose
- Content strategy
- Writing for self-promotion - portfolios, cover letters, biographies, resumes
- Headlines and body copy writing
- Revising writing
- Intercultural communication
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.