vcc.ca
HOSP 3104: Hospitality Revenue Management
Effective date
September 2026
Department
Hospitality Management App Deg
School
Hospitality, Food Studies and Applied Business
Description
This course models a hospitality-focused, revenue management process. Students will
explore basic building blocks to revenue management success, while outlining key processes
and stages of revenue management planning.
Credits
3.0
Year of study
3rd Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain the revenue management practices and techniques used in the hospitality industry.
- Describe the price/value relationship on the hospitality industry and its impact upon consumer purchasing behaviour.
- Explain the concept of market segmentation and environmental scanning, and provide examples.
- Explain the components present in demand forecasting, and examine alternate methods for managing demand in the hospitality industry.
- Compare channel production and distribution cost.
- Define price transparency, price parity, rate integrity and price fencing.
- Compare channel and inventory management.
- Explore the key principles of legal and ethical revenue management.
Prior Learning Assessment & Recognition (PLAR)
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Presentations, case studies, individual and group work.
Grading System
Letter Grade (A-F)
Passing grade
D (50%)
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Assignments |
25-40 |
Range of assignments based on course concepts |
|
Midterm Exam |
10-20 |
|
|
Final Exam |
15-25 |
|
|
Project |
20-30 |
Presentation |
Course topics
- Introduction to Revenue Management
- Customer Knowledge and Consumer Behaviour
- Market Segmentation and Selection
- Economic Principles and Demand Forecasting
- Reservations and Channels of Distribution
- Dynamic Value-Based Pricing
- Channel and Inventory Management
- Legal Issues & Ethics
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.