HOSP 4370: Revenue Management Analysis

Description

This course takes students through an internet-based hospitality management revenue optimization simulation where they learn how to plan, execute and assess the operations of a hotel. Teams of students will analyze and evaluate revenue management in a realistic, dynamic and competitive environment. They make decisions in real-time, analyzing the results of those decisions through management reports, financial statements and graphs.

Credits

3.0

Year of study

4th Year Post-secondary

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

Forecast rooms gross and net rate.
Explain distribution strategy and channel management.
Perform optimizing revenue decisions.
Make optimizing revenue decisions.
Target and manage revenue priorities.
Form competitive responses to market outcomes.
Perform variance and financial analysis.
Analyze industry revenue metrics and indexes.
Create, interpret, analyze and present industry reports on revenue performance, segment contribution, channel contribution, perceptual mapping, balanced scorecard, revenue variance, room market segment share, staffing, staff competence and turnover, trends graphs, food and beverage and other departments.

Prior Learning Assessment & Recognition (PLAR)

To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.

Hours

Lecture, Online, Seminar, Tutorial: 45
Clinical, Lab, Rehearsal, Shop, Kitchen, Simulation, Studio: 0
Total Hours: 45

Instructional Strategies

Computer simulation- based learning, individual and group work.

Grading System

Letter Grade (A-F)

Passing grade

D (50%)

Evaluation Plan

Type	Percentage	Assessment activity
Lab Work	35-50	Individual and Group Work Computer Business Simulation Assignments (Inside and Outside Class)
Project	25-35	Project and presentations
Assignments	10-20
Final Exam	15-25

Course topics

Gross and net rate
Distribution strategy
Channel management
Revenue priorities
Revenue metrics and indexes
Segment contribution
Variance and financial analysis

Notes:

Course contents and descriptions, offerings and schedules are subject to change without notice.
Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/.
To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.