vcc.ca
CMPT 1437: Social Media: Marketing and Branding
Effective date
January 2020
Department
Computers
School
Continuing Studies
Description
Using social media effectively means reaching new audiences and growing your business. However with the amount of information being created every minute, it is important to use social media effectively. Each business has a unique brand that speaks to an unique group of people.
This course will show you how to use social media effectively to better communicate your brand, and create consistent messaging to engage your audience. By looking at current trends, this course will also help you look for new ways to navigate an ever changing marketing tool.
Basic computer skills recommended.
Credits
0.0
Year of study
General Interest
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Understand how to best utilize social media to convey their brand
- Determine which social media platforms best speak to their audience
- Understand how to best communicate to new audiences using paid advertisements, partnerships, and viral marketing.
- Create consistent marketing campaigns that utilize each social media platform’s best advantages
- Understand how to manage and organize marketing campaigns
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 6
Clinical, Lab, Rehearsal, Shop, Kitchen, Simulation, Studio: 0
Practicum, Self-Paced, Individual Learning: 0
Total Hours: 6
Clinical, Lab, Rehearsal, Shop, Kitchen, Simulation, Studio: 0
Practicum, Self-Paced, Individual Learning: 0
Total Hours: 6
Instructional Strategies
Grading System
Satisfactory/Unsatisfactory
Passing grade
'S', based on minimum 80% attendance.
Evaluation Plan
None
Course topics
- Social media platforms Target market Conveying your brand Setting up your brand Speaking to your audience Interacting with your audience Publishing material that speaks to your clients
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.