EVNT 1109: Event Planning
Department
Wedding & Event Management
School
Continuing Studies
Description
This introductory course introduces the learner to the fundamentals of event planning. Determine target markets, explore the various types of events and create compelling event concepts to improve participant experience. Produce budget and schedules, obtain appropriate licensing, permits and insurance in order to prevent potential barriers. Identify the elements involved in creating an event from venue selection, decor and menu design; vendor selection, rentals and entertainment; marketing and promotions.
Year of study
Grade 10 Equivalency
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Demonstrate effective leadership, organizational and communication skills as they relate to event planning
- Differentiate the various types of events (e.g., conferences, not-for-profit, expositions)
- Differentiate various event concepts and protocol for each (e.g., style, theme, culture)
- Create a compelling marketing plan to attract a target market
- Source suppliers and vendors for elemental and logistical requirements such as rentals, staging, decor, performers, photographers, security, audio/visuals and presenters
- Select venue and design menu plan to accommodate event requirements
- Differentiate the various types of food and beverage services and estimate food & beverage costs
- Produce contracts and demonstrate effective negotiating practices
- Produce budgets, schedules and contingency plans to allow for clarity and organization
- Obtain appropriate licensing, permits, and insurance requirements for various events
- Acquire basic business fundamentals to start a wedding planning business (marketing, social media, business ethics contract & negotiations)
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 30
Total Hours: 30
Instructional Strategies
Instructional Strategies will be direct instruction, interactive and independent study (ie. lectures, group work and discussions; case studies and independent learning.
Grading System
Letter Grade (A-F)
Evaluation Plan
Type
|
Percentage
|
Assessment activity
|
Assignments
|
25
|
Homework, case studies
|
Lab Work
|
20
|
Group activities and class assignments
|
Portfolio
|
15
|
Images, work experience and other
|
Project
|
25
|
Designs, concepts and creatives
|
Other
|
15
|
Presentations
|
Course topics
- Event Planning skills
- Event and budget management/ Contracts & Negotiations
- Food and beverage/ Licenses, Permits, Insurance, Taxes
- Event Marketing
- Personal and Professional Development
- Types of events, venues, concepts, décor
- Entertainment
- Vendor and Supplier selection
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/.
- To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.