vcc.ca
FASH 1133: Introduction to Product Briefs
Effective date
September 2020
Department
Fashion Courses
School
Continuing Studies
Description
A product brief is a detailed document that justifies the creation of a new product. It includes background research, the design concept, development needs, sales and marketing plans, and financial estimations. In Introduction to Product Briefs, students will learn the benefits of product and exploration briefs and how they can help a business stay on brand. Students will develop a simple product brief.
Credits
0.0
Year of study
General Interest
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- List the required elements for a product brief
- Discuss the benefits of product briefs
- Describe the roles of various departments in the creation of a product brief
- Develop a basic product brief
- Explain the differences between an exploration and a product brief
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 3
Total Hours: 3
Total Hours: 3
Instructional Strategies
Grading System
Satisfactory/Unsatisfactory
Passing grade
S
Evaluation Plan
None
Course topics
- Exploration brief Product brief Seasonal product calendar Brand architecture Product development life cycle
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.