vcc.ca
FASH 1401: Fashion Retail Management
Effective date
January 2020
Department
Fashion Arts Merchandising
School
Continuing Studies
Description
In this course, students are introduced to the current retail landscape and the components of a successful retail business. Students learn the individual elements of launching a store, considering a variety of retail environments.
Credits
2.5
Year of study
1st Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Develop a plan and layout for an online store
- Develop a plan and layout for a brick-and-mortar store
- Analyze an existing store's visual merchandising and store design
- Apply strategies for managing customer relationships
- Apply strategies for employee management
- Discuss strategies to maintain a competitive advantage in a retail environment
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 36
Total Hours: 36
Total Hours: 36
Instructional Strategies
Instructors will employ a variety of instructional strategies such as lecture, discussion, case studies, guest speakers, and demonstration.
Grading System
Letter Grade (A-F)
Passing grade
D
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Project |
30 |
Develop a concept for a brick-and-mortar store |
|
Assignments |
25 |
Minor assignments including group projects and case studies |
|
Project |
20 |
Design an online store |
|
Assignments |
15 |
Analyzing visual display and merchandising |
|
Participation |
10 |
Participation/Professionalism |
Course topics
- Customer relationship management Store design and layout (online and brick-and-mortar) Components to opening a store Pricing POS systems, inventory and logistics E-commerce and omni-channel Human resource management Locations Retail strategies and selling techniques Traditional modes of exchange/trade Customer buying behaviour Sustainability in relation to store operations
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.