vcc.ca
FASH 1405: Fashion Marketing & Promotion
Effective date
January 2020
Department
Fashion Arts Merchandising
School
Continuing Studies
Description
Marketing is the means of communication between the fashion brand and the consumer. In this course, students will learn the theory and practical applications of influencing the sale of merchandise.
Credits
2.5
Year of study
1st Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Apply a variety of marketing techniques to a fashion context
- Research a target market
- Develop a marketing plan
- Discuss strategies to develop a competitive advantage
- Apply presentation skills to communicate marketing strategies to stakeholders
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 36
Total Hours: 36
Total Hours: 36
Instructional Strategies
Instructors will employ a variety of instructional strategies such as lecture, discussion, guest speakers, case studies, simulation, etc.
Grading System
Letter Grade (A-F)
Passing grade
D
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Assignments |
30 |
A variety of assignments such as competitive analysis, target market, online marketing, event planning, and media relations |
|
Project |
30 |
Marketing plan and presentation |
|
Assignments |
20 |
A variety of minor assignments such as branding, sales promotion, and advertising |
|
Other |
10 |
Client interaction assessment |
|
Participation |
10 |
Participation/professionalism |
Course topics
- Principles of fashion marketing
- Target markets
- Competitive advantage
- Ethical issues of consumerism
- Branding
- Media relations and advertising
- Online and social media marketing techniques
- Events
- Sales promotion
- Alternative marketing strategies
- Retail buyer marketing strategies
- Budgeting and timelines
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.