vcc.ca
FSHN 1305: Fashion Marketing
Effective date
September 2020
Department
Fashion Design
School
Continuing Studies
Description
Marketing is the means of communication between the fashion designer and their audience. In this course, students will learn marketing strategies, and apply them to a fashion product line.
Credits
1.5
Year of study
1st Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Apply a variety of marketing techniques to a fashion context
- Research a target market
- Develop a marketing plan, with consideration for target market, consumer behavior, the competitive landscape, and budget
- Maintain a website/blog
- Communicate professionally
Prior Learning Assessment & Recognition (PLAR)
PLAR will be assessed by the Department according to standardized practice and using one or more of the following components: challenge exam, products/portfolio, demonstration, interview, and/or external evaluation.
Hours
Lecture, Online, Seminar, Tutorial: 30
Total Hours: 30
Total Hours: 30
Instructional Strategies
Lecture, research projects, brainstorming, discussion, problem solving, simulation, and case studies.
Grading System
Letter Grade (A-F)
Passing grade
C
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Project |
35 |
Marketing strategy |
|
Project |
20 |
Online marketing plan |
|
Project |
20 |
Online content project |
|
Assignments |
10 |
Industry Informational interview |
|
Assignments |
10 |
Press release |
|
Participation |
5 |
Professionalism |
Course topics
- Market research and consumer behavior
- Branding
- Competition analysis and niche marketing
- Budgeting
- Social media strategies and content marketing
- Experiential marketing and community engagement
- Advertising
- Special events and media relations
- Influencer marketing
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.