vcc.ca

HOSP 2620: Introduction to Marketing 

Effective date

September 2023 

Department

Hospitality Management 

School

Hospitality, Food Studies and Applied Business 
 




Description

This course is designed to involve the students in a detailed study of basic marketing principles and functions. Students will develop an understanding of the concept of marketing, strategic planning, market segmentation, target marketing, and brand positioning. All elements of the marketing mix, including pricing, product placement, product development and promotional strategies will be examined. 

Credits

3.0 

Year of study

2nd Year Post-secondary 

Prerequisites

None 

Corequisites

None 

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

Prior Learning Assessment & Recognition (PLAR)

To learn more about the PLAR pathways for this course review the Hospitality Management Diploma Program Content Guide. 

Hours

Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
 

Instructional Strategies

Lectures, lab sessions, group discussions, case studies and presentations 

Grading System

Letter Grade (A-F) 

Passing grade

D (50%) 
 

Evaluation Plan

Type

Percentage

Assessment activity

Assignments 

40 

Group assignments (8):
- Company analysis (5%)
- SWOT Analysis (5%)
- Competitive Analysis (5%)
- Positioning and Differentiation (5%)
- Customer analysis and target marketing (5%)
- Promotion Strategy (5%)
- Pricing Strategy (5%)
- Overall summary of marketing (5%) 

Midterm Exam 

30 

 

Final Exam 

30 

 

Course topics

Notes:

  • Course contents and descriptions, offerings and schedules are subject to change without notice.
  • Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
    https://www.vcc.ca/about/governance--policies/policies/.
  • To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.
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