vcc.ca

HOSP 3670: Service Marketing 

Effective date

September 2018 

Department

Hospitality Management App Deg 

School

Hospitality, Food Studies and Applied Business 
 




Description

In this course students will develop critical analytic skills and knowledge for implementing service strategies to create and manage the customer experience. Students will analyze and gain insight into new consumer trends and patterns. This course is part of the full-time Bachelor of Hospitality Management program. 

Credits

3.0 

Year of study

3rd Year Post-secondary 

Prerequisites

None 

Corequisites

None 

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

Prior Learning Assessment & Recognition (PLAR)

To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide. 

Hours

Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
 

Instructional Strategies

Discussion, experiential exercises, case analyses, and industry guest speakers. 

Grading System

Letter Grade (A-F) 

Passing grade

 

Evaluation Plan

Type

Percentage

Assessment activity

Project 

25 

eProject 

Participation 

15 

 

Final Exam 

30 

Classroom 

Assignments 

30 

Case Studies and Assignments 

Course topics

Notes:

  • Course contents and descriptions, offerings and schedules are subject to change without notice.
  • Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
    https://www.vcc.ca/about/governance--policies/policies/.
  • To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.
Generated at: 10:58 am on Mar. 28, 2024