vcc.ca
HOSP 3960: Research Methods for Business
Effective date
September 2018
Department
Hospitality Management App Deg
School
Hospitality, Food Studies and Applied Business
Description
This course focuses on research methodologies including qualitative and quantitative methods, data sources, reliability, validity, and other measurement issues as well as data collection and research design, research ethics, and report writing and presentation. Students will learn how to design, conduct and analyze research for making informed business decisions in the hospitality sector.
This course is part of the full-time Bachelor of Hospitality Management program.
Credits
3.0
Year of study
3rd Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Describe the nature of business and management research.
- Critically review literature in the hospitality sector.
- Apply different business research philosophies and approaches to the analysis of business cases in the hospitality sector,
- Select a research design appropriate for the topic and project.
- Act ethically in business research.
- Negotiate access and apply for research ethics.
- Select samples.
- Use secondary data efficiently.
- Collect primary data required to answer research questions (e.g. observation, interviews, questionnaires)
- Analyze quantitative and qualitative data.
- Write and present a research report.
Prior Learning Assessment & Recognition (PLAR)
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Online research, reflective writing, case studies, individual and group work.
Grading System
Letter Grade (A-F)
Passing grade
D
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Project |
30 |
Writing and Presenting a Project Report |
|
Assignments |
15 |
Formulating a Research Topic and Reflective Diaries |
|
Assignments |
20 |
Formulating Research Design |
|
Assignments |
20 |
Data Collection |
|
Assignments |
15 |
Data Analyzation |
Course topics
- Business and Management Research
- Formulating and Clarifying the Research Topic
- Critically Reviewing the Literature
- Understanding Research Philosophies and Approaches
- Formulating the Research Design
- Research Ethics
- Negotiating Access and Research Ethics
- Selecting Samples
- Using Secondary Data
- Collecting Primary Data through Observation
- Collecting Primary Data Using Group interviews
- Collecting Primary Data Using Questionnaires
- Analyzing Quantitative Data
- Analyzing Qualitative Data
- Writing and Presenting a Project Report
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.