vcc.ca
HOSP 4375: Hospitality Revenue and Analysis
Effective date
September 2018
Department
Hospitality Management App Deg
School
Hospitality, Food Studies and Applied Business
Description
This course takes students through an Internet-based hospitality management revenue optimization simulation where they learn how to plan, execute and assess the operations of a hotel. Teams of students will analyze and evaluate revenue management in a realistic, dynamic and competitive environment. They make decisions in real-time, analyzing the results of those decisions through management reports, financial statements and graphs. It uses four basic building blocks to revenue management success, while outlining key processes and stages of revenue management planning.
Credits
3.0
Year of study
4th Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Forecast rooms gross and net rate.
- Explain distribution strategy and channel management.
- Construct a cost effective and competitive budget which offers both market value and sound levels of financial returns.
- Explain the financial impact of daily decisions on monthly and annual business results.
- Make optimizing revenue decisions.
- Target and manage revenue priorities.
- Form competitive responses to market outcomes.
- Perform variance and financial analysis.
- Interpret and apply financial statements to business decisions.
- Analyze industry revenue metrics and indexes.
- Compute financial ratios, capital investment and cash flow.
- Apply the "5W's" and an H analysis to each of the eight steps in the RevMap.
- Create, interpret, analyze and present industry reports on revenue performance, segment contribution, channel contribution, perceptual mapping, balanced scorecard, revenue variance, room market segment share, staffing, staff competence and turnover, trends graphs, food and beverage and other departments.
- Compare channel production and distribution cost.
Prior Learning Assessment & Recognition (PLAR)
-
Hours
Clinical, Lab, Rehearsal, Shop, Kitchen, Simulation, Studio: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Computer simulation- based learning, individual and group work.
Grading System
Letter Grade (A-F)
Passing grade
D
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Lab Work |
50 |
Individual and Group Work Computer Business Simulation Assignments (Inside and Outside Class) |
|
Project |
25 |
Project and presentations |
|
Final Exam |
25 |
Case study |
Course topics
- Gross and net rate
- Distribution strategy
- Channel management
- Revenue priorities
- Revenue metrics and indexes
- Segment contribution
- Variance and financial analysis
- The Revenue Management Team
- Tools, Tactics and Resource
- Legal and Ethical Issues in Revenue Management
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.