vcc.ca
HOSP 4620: New Media in Hospitality
Effective date
September 2015
Department
Hospitality Management App Deg
School
Hospitality, Food Studies and Applied Business
Description
This course focuses on the foundations of new media and consumers. Social media, strategic planning, social consumers and digital communities are studied. The Four Zones of social media are explored parallel to learning the specifics of social commerce and the impact of social media and metrics.
This course is part of the full-time Bachelor of Hospitality Management program.
Credits
3.0
Year of study
4th Year Post-secondary
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Explain how social media marketing planning fits into an organization's overall planning framework.
- Identify how a social consumer profile differs from other content a campaign team needs to understand its target market.
- Define the key components of an organizational social media policy and its importance.
- Explain which bases of segmentation are relevant to target wired consumers in a social media context.
- Explain in what ways companies can utilize social networking communities for branding and promotion.
- List the social publishing channels and their unique characteristics.
- Explain what content characteristics enhance perceived content quality and value, and how marketers plan and organize their efforts as they embrace a social publishing strategy.
- Describe how social media marketers can use social games to meet branding objectives.
- Distinguish between social commerce and e-commerce.
- Evaluate the different social shopping applications and tools that affect consumers as they move through the consumer decision-making process.
- Track and analyze social media results and ROIs.
- Apply ethical decision making when managing social media and communications with customers.
Prior Learning Assessment & Recognition (PLAR)
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
Hours
Lecture, Online, Seminar, Tutorial: 45
Total Hours: 45
Total Hours: 45
Instructional Strategies
Presentations, discussions, online research, case studies, and individual work. New media analysis and application.
Grading System
Letter Grade (A-F)
Passing grade
D
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Assignments |
25 |
Group Case Studies |
|
Project |
25 |
New Media Engagement Project |
|
Project |
25 |
New Media Industry Analysis |
|
Final Exam |
25 |
Multi media presentation of project |
Course topics
- The Horizontal Revolution
- Strategic Planning with Social Media
- Social Consumers
- Digital Communities
- Social Community
- Social Publishing
- Social Entertainment
- Social Commerce
- Social Media for Consumer Insights
- Social Media Metrics
- Ethics in Social Media
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.