vcc.ca
LEAD 1153: Sales and Marketing Management
Effective date
Department
Leadership Skills Certificate
School
Continuing Studies
Description
Focuses on critical topics such as team building, relationship selling, services and non-profit selling, global selling, the multicultural workplace, technology, small business, and increasing competition. Other important contemporary marketing topics explored include integration of e-commerce and estimating marketing demand.
Credits
2.0
Year of study
Prerequisites
None
Corequisites
None
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Describe the basic concepts of marketing
- Evaluate appropriate marketing strategies
- Analyze and solve case study marketing problems
- Define marketing research concepts and principles
- Develop and present a marketing plan
Prior Learning Assessment & Recognition (PLAR)
None
Hours
Lecture, Online, Seminar, Tutorial: 24
Total Hours: 24
Total Hours: 24
Instructional Strategies
Courses involve lectures, presentations, discussions, practical examples, and individual and group work. Learning will be enhanced through a variety of interactive classroom activities, collaborative activities, and case studies.
The interactive and practical exercises give students the opportunity to take an active role and learn by doing.
The interactive and practical exercises give students the opportunity to take an active role and learn by doing.
Grading System
Letter Grade (A-F)
Passing grade
Evaluation Plan
|
Type |
Percentage |
Assessment activity |
|
Participation |
10 |
Attendance, preparation for class, active discussion and participation during class |
|
Assignments |
50 |
5 assignments at 10% each based on course topics |
|
Project |
25 |
Group project and presentation: marketing plan |
|
Project |
15 |
Individual project: online small business marketing strategies |
Course topics
- Current issues in marketing
- Marketing environment
- Marketing research
- Marketing planning
- Online marketing/social media
- Market segmentation
- Marking communications
- Event marketing
Notes:
- Course contents and descriptions, offerings and schedules are subject to change without notice.
- Students are required to follow all College policies including ones that govern their educational experience at VCC. Policies are available on the VCC website at:
https://www.vcc.ca/about/governance--policies/policies/. - To find out if there are existing transfer agreements for this course, visit the BC Transfer Guide at https://www.bctransferguide.ca.